Insurance giant Chubb is taking cyberbullying seriously.

You can insure your home, your car and your life. Now you can also insure against cyberbullies.

Global insurance giant Chubb (CB) recently launched a new cyberbullying insurance for wealthy clients across the U.K. and the Republic of Ireland.

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This is the first time this type of insurance has been offered in the region, said Chubb.

Chubb said it will shell out as much as £50,000 ($74,600) to help clients and their families recover from online trolls.

As part of the package, Chubb will pay PR professionals to help a client repair reputational damage and will pay cyber-security professionals to help a client build a strong legal case if the matter is brought to court.

Plus, it will pay for lost income or tuition fees if a client has to miss work or school. And it will cover temporary relocation costs if a client has to move as a result of trolling.

“The intention is to cover any related costs that may occur as a result of cyberbullying,” said Tara Parchment, a client manager at Chubb.

But the new insurance can’t be purchased as a stand-alone product. It’s only included in Chubb’s top-of-the-line home insurance package, which costs at least £2,500 ($3,730) per year and is targeted at high-net-worth individuals.

Just how bad does the cyberbullying have to get before you call Chubb?

Parchment said a client can seek coverage after experiencing more than three acts of cyberbullying that resulted in a financial loss. The client would have to undergo harassment, intimidation and/or threats of libel, slander or violence. So run-of-the-mill online taunting wouldn’t be enough to trigger payouts.

CNNMoney (London) First published December 18, 2015: 10:11 AM ET




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