This one’s for all the strawberries out there.

You know.

And also the self entitled types.

People that cannot stand it when things do not go their way.


They have their MPs on speed dial, and demand to see the manager/principal/the CEO if their wishes are not met. We probably came close to describing a large number of Singaporeans, which is unsurprising given our pressure cooker environment.

Everything also must win. Losing or losing out just isn’t an option.

This article is meant as a wake up call to these types, so take heed if you find yourself exhibiting such symptoms. It may well be the most important advice you ever receive.


We plan (and want) our lives to be perfect. That’s fine


We often make small plans. Like coffee for the afternoon. A movie over the weekend.

Or big plans. Like getting married 5 years after graduation, then buying a BTO, and having 1.75 perfect kids before turning 35. Retirement in exactly 27 years, then its off sailing the seven seas and exploring all the far flung corners of the world.


Just 2,436 moving parts and 4,954 steps. Nothing to it, really


There is nothing wrong with making plans per se, but all too often there is a sense of entitlement that is attached to them – as if Life owes it to us.

“I put in so much effort into XXX, and it should turn out the way I expect”

Famous last words.


Life doesn’t care for your plans. Neither does it give a damn about your convenience


That’s the part that can be so hard for some of us to accept.

Life does (and will) throw spanners into your works.


Ever wondered why only spanners can screw things up? Why not screwdrivers or drill bits? Shower thoughts indeed


Sometimes they are small spanners.

Like a flight delay. You miss your connecting flight and spend the rest of the holiday fuming and chasing down airline representatives for adequate compensation.

Sometimes they are big spanners.


You could be getting ready to welcome a new addition to your family. And cancer strikes.

I am a Stage 3 Cancer Survivor with a newborn. My story isn’t important, but my experience could be invaluable to you [Part 1 of 2]


Or an accidental toe stub could lead to amputation. Then death.

He died – And left me struggling with the bills


Bottom line


We basically fall into 2 separate camps when it comes right down to it:

Either we are prepared when things go to plan. Or not.

This is where having an entitled mindset will trip many of us up.

“It won’t happen to me. Its just not fair”
“The chances are too low. My luck isn’t that lousy”
“I eat my vegetables and exercise regularly. I won’t fall sick. Ever”


It requires a certain sort of maturity to understand – and accept – that life would never go according to your exact hopes and wishes. It is with that sort of maturity that users of our site come for, to learn more about how to protect themselves against the unexpected.


After making this declaration, you are more than ready for Life


If you are reading this and know someone that falls within the camp that is unprepared, share this article with them and urge them to take the right actions as soon as possible.

After all, you never know if that spanner is heading on its way, right now at this very moment. aims to eradicate the knowledge gap between consumers and Life Insurance. Our Vision is that one day, every Man, Woman, and Child will be properly insured.

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