Tips For Bulk SMS Marketing

If you have an organization, we suggest that you make SMS marketing an essential part of your marketing strategy. As a matter of fact, this strategy can help you engage customers while they are in the process of buying. Given below are some tips to help you with bulk SMS marketing. Read on.

1. SMS as your benchmark to cover up all bases

You can receive an SMS on your mobile no matter where you are in the world. This means a lot for your business. For instance, if you are targeting a broad demographic with your campaign, you can summarize your offer in just 160 characters and then add SMS broadcast.

This can save you money as the text messages are inexpensive and feature higher open rates.

2. Engagement of your customers with your business

To customers, SMS messages are personal. That’s the reason they read almost every message that lands on their mobile phones. Today’s generation is obsessed with mobile phones. So, with a simple request, you can get very high response rate. As a matter of fact, it’s important to keep your user list updated on a regular basis. This will save you a lot on administration costs.

3. Send offers to your customers through SMS

Actually, for trade stores and outlets, SMS is a powerful medium. With an SMS marketing campaign, you can make timely offers as timely offers get the highest response rates from customers. The beauty of these campaigns is that you get a very high response rate. This means that you will get a higher return on investment.

4. Use Direct Mail

Your conversion rate for the direct mail can be 4.4% on average. If you want to boost it, you can send your customers an SMS offering another incentive within 24 hours of the product delivery. This will encourage more customers to open your envelope.

5. Run customer surveys

The fact of the matter is that an SMS marketing campaign ran for a few hours can get you a lot more information and higher response rate than any other campaign. The reason is that a brief question with some MCQs doesn’t cost a lot of time to your customers. Therefore, running customer surveys through the SMS is a great idea.

6. Find out your Influencers

Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can set aside more resources for them, such as inside tips, offers and so on.

7. Use SMS data

As soon as you have divided your audience into different groups based on their interest and engagement level, you can use the data in order to communicate with each of the group. You can engage with them through SMS and other media as well.



Source by Shalini Madhav

This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us

Tech Shop Offers



Music and Hifi Offers

Money and Loans

Get the very best deal on Loans, Credit Cards, Bank Accounts and Mortgages.

Motor Insurance Quote

Get a Quick Motor Insurance Quote and Compare from over 65 Providers.

Home Insurance and More

Compare Home Insurance from over 65 Insurance Providers to guarantee you the best deal.

Life Insurance and More

Get a Quick Life Insurance Quote and Compare Deals from UK's well known Insurance Providers.

Travel Insurance Quotes


0